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Whether hot chocolate, tea, or coffee to go: hot drinks are simply a delight on the move, especially during the colder months. But with takeaway drinks in particular, a hot cup can quickly become uncomfortable to hold. That’s where cup sleeves come in: cup sleeves protect your hands from the heat, provide a better grip, and can even double as advertising space! Discover everything you need to know about cup sleeves for your to-go drinks here.

Cup Sleeve – Benefits with Better-Pack
What exactly is a cup sleeve? A cup sleeve is a type of cover that is placed around a paper or plastic cup to reduce direct contact with the hot surface of the cup. Such a cup sleeve is usually made of paper or corrugated cardboard and is specifically used for hot drinks. Many benefits await your female customers, your male customers, and you when using a cup sleeve:
- Heat protection – No unpleasant burning of the fingers.
- Better grip – Especially non-slip on smooth cups.
- Sustainable alternative – Avoids double-walled disposable cups and thus saves material.
- Individual branding – Perfect for promotional purposes through custom printing.
- Reusable – Unlike double-walled cups, a cup sleeve can generally be used multiple times.

You may now be wondering: This all sounds great, but shouldn't we save material for the sake of the environment and therefore not use cup sleeves? A completely valid point! Because a cup sleeve is not necessary in every situation. That is why we have outlined some aspects here to help you decide when a cup sleeve is necessary and when it is not.
When cup sleeves make sense:
- For single-walled cups: These conduct heat strongly to the outside.
- For very hot drinks: Cup sleeves protect hands from heat.
- If branding is desired: Printed cup sleeves can help attract more customers.
- For catering and events: Stylish cup sleeves can add to the atmosphere.
When cup sleeves are not necessary:
- For double-walled or well-insulated cups: Some cups already offer very good heat protection.
- For cold or lukewarm drinks: Cup sleeves offer little added value here.
Cup Sleeve – Benefits with Better-Pack
What exactly is a cup sleeve? A cup sleeve is a type of cover that is placed around a paper or plastic cup to reduce direct contact with the hot surface of the cup. Such a cup sleeve is usually made of paper or corrugated cardboard and is specifically used for hot drinks. Many benefits await your female customers, your male customers, and you when using a cup sleeve:
- Heat protection – No unpleasant burning of the fingers.
- Better grip – Especially non-slip on smooth cups.
- Sustainable alternative – Avoids double-walled disposable cups and thus saves material.
- Individual branding – Perfect for promotional purposes through custom printing.
- Reusable – Unlike double-walled cups, a cup sleeve can generally be used multiple times.
You may now be wondering: This all sounds great, but shouldn't we save material for the sake of the environment and therefore not use cup sleeves? A completely valid point! Because a cup sleeve is not necessary in every situation. That is why we have outlined some aspects here to help you decide when a cup sleeve is necessary and when it is not.
When cup sleeves make sense:
- For single-walled cups: These conduct heat strongly to the outside.
- For very hot drinks: Cup sleeves protect hands from heat.
- If branding is desired: Printed cup sleeves can help attract more customers.
- For catering and events: Stylish cup sleeves can add to the atmosphere.
When cup sleeves are not necessary:
- For double-walled or well-insulated cups: Some cups already offer very good heat protection.
- For cold or lukewarm drinks: Cup sleeves offer little added value here.



Printing on Mug Sleeves: Effective Marketing
Printing cup sleeves – is it worth it? The answer is a clear yes! Because if you have your cup sleeves printed, for example directly by Better-Pack, you can conduct effective marketing for your catering business. Whether it is for sales at a gas station, a bakery, or a canteen – professional cup sleeve printing offers many advantages. That is why many companies use the space on a cardboard cup sleeve to display their logo, a slogan, or special offers. And you should also consider taking advantage of the possibility of cup sleeve printing.

Because printing cup sleeves offers many benefits:
- High visibility: Customers carry your advertising through the city.
- Cost-effectiveness: Printing cup sleeves is cheaper than, for example, printing cups – yet the advertising effect is almost the same.
- Flexible use: You can alternate your designs for seasonal promotions or events to make an even more professional impression on your guests.
- Eco-friendly branding: If you have your cup sleeves printed by Better-Pack, you can be sure of your commitment to sustainable packaging.
Tip: If you take the marketing of your food service business seriously, you can have cup sleeves printed whenever you serve hot drinks to go. For cold drinks, you can do without cup sleeves and save material, but instead opt for individually printable to-go cups.
Printing on Mug Sleeves: Effective Marketing
Printing cup sleeves – is it worth it? The answer is a clear yes! Because if you have your cup sleeves printed, for example directly by Better-Pack, you can conduct effective marketing for your catering business. Whether it is for sales at a gas station, a bakery, or a canteen – professional cup sleeve printing offers many advantages. That is why many companies use the space on a cardboard cup sleeve to display their logo, a slogan, or special offers. And you should also consider taking advantage of the possibility of cup sleeve printing.
Because printing cup sleeves offers many benefits:
- High visibility: Customers carry your advertising through the city.
- Cost-effectiveness: Printing cup sleeves is cheaper than, for example, printing cups – yet the advertising effect is almost the same.
- Flexible use: You can alternate your designs for seasonal promotions or events to make an even more professional impression on your guests.
- Eco-friendly branding: If you have your cup sleeves printed by Better-Pack, you can be sure of your commitment to sustainable packaging.
Tip: If you take the marketing of your food service business seriously, you can have cup sleeves printed whenever you serve hot drinks to go. For cold drinks, you can do without cup sleeves and save material, but instead opt for individually printable to-go cups.


Sustainable cardboard cup sleeve
Are you already using sustainable disposable cardboard coffee cups in your bakery or snack bar? Then make the switch to cardboard cup sleeves! Sustainability is playing an increasingly important role in the packaging industry. The topic of environmental protection is also making its mark on "goodies" such as cup sleeves. A simple solution to meet modern demands for sustainable catering is obvious: the sustainable cardboard cup sleeve from Better-Pack. The eco-friendly cardboard cup sleeve from our range offers many advantages:
- Recyclable – The cardboard cup sleeve can simply be disposed of in the paper recycling bin.
- Biodegradable – Every cardboard cup sleeve from Better-Pack is not only recyclable but also compostable.
- Reduced material consumption – A cardboard cup sleeve conserves resources, as double-walled cups are not needed for heat protection.
- Sustainable promotional effect – Customers are paying increasing attention to eco-friendly packaging.
With custom branding on your cardboard cup sleeve, you get a double effect: a sustainable cardboard cup sleeve featuring your catering business's logo. As you can see, cup sleeves are not only a practical protection against hot drinks for your customers, but also a clever way for you to showcase your brand. With the cardboard cup sleeve from Better-Pack, you can have your cup sleeve printed, do something good for the environment, and strengthen customer loyalty at the same time. Order your cardboard cup sleeve today!

Cup Sleeve FAQ
In our mug sleeve FAQ, we provide answers to frequently asked questions about mug sleeves. From definitions and custom printing to sustainability, you’ll find short, clear answers to the most important questions on the topic.
What are cup sleeves?
What are cup sleeves?
Cup sleeves, also known as cup sleeves, are insulating covers made of cardboard or paper that are placed around disposable cups. They protect the hands from the heat of hot drinks such as coffee, tea, or even soup. Especially with single-walled paper cups, they are a sensible solution to prevent burns.
Can mug cuffs be printed?
Can mug cuffs be printed?
Yes, mug sleeves can be custom printed. Many hospitality businesses take advantage of this opportunity to print their logo or a creative design. This offers a simple and cost-effective way to promote their brand and stand out from the competition.
Which menstrual cup diaphragms are sustainable?
Which menstrual cup diaphragms are sustainable?
Sustainable cup sleeves are made from recycled paper or compostable materials such as kraft paper. They are biodegradable and offer an environmentally friendly alternative to conventional options.
When do you need cup sleeves?
When do you need cup sleeves?
Cup sleeves are useful whenever hot drinks or food are served packaged directly in a cup or bowl. They improve customer comfort, protect hands from heat, and provide cups with additional stability.


