VAT reduction in the hospitality industry: What's behind it – and does it really work?
As of January 1, 2026, the VAT on food in German restaurants was again reduced – from 19% to 7%. The measure had already caused extensive discussions beforehand: Should it relieve guests? Stabilize...
Buying a hospitality business – What do I need to consider? (Overview)
Taking over an existing restaurant, cafe, or bar can be an attractive entry into the hospitality industry. Compared to starting a new business, buyers benefit from existing infrastructure, establis...
Organic Waste Bin Day: Waste Separation, Bio-Waste, and To-Go Packaging
On May 26th, Germany celebrates Organic Waste Bin Day – an action day that highlights the importance of proper waste separation and the value of organic waste. What might initially sound like a top...
Social Media Marketing for Restaurants: More Guests Through Digital Presence
Platforms like Instagram, Facebook, or TikTok offer businesses the opportunity to increase their reach, attract new guests, and retain existing customers. But how does successful social media marke...
Organic, regional, seasonal – Just marketing or real change?
Terms like organic, regional, and seasonal are now found on many menus. But sometimes the question arises: Are these genuine changes in the restaurant industry – or simply clever marketing? In this...
Increase efficiency, understand guests better, simplify processes – AI is increasingly finding its way into the gastronomy sector. This is less about complex technologies and more about practical a...